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Luxury
From our first meeting to your successful closing, we offer a decades-honed approach to marketing your luxury property and identifying your next luxury home purchase. Rooted in our tradition of excellence in selling as well as our cutting-edge vision, our strategy incorporates the finest videography and photography, consistent and compelling messaging that speaks directly to the market, and the marketing/AI power of the Sotheby’s Realty brand.
Partnerships in Global Excellence
Our brokerage, Cascade Hasson Sotheby’s International Realty, connects us with buyers and sellers across the globe through Sotheby’s exceptional global reach. With over 26,000 brokers and 1,100 offices across 84 countries and territories, Sotheby’s International Realty is the #1 profiled luxury real estate brand worldwide.
This partnership translates to unrivaled exposure for our luxury listings and incredible opportunities for our luxury buyers.
As Oregon’s #1 brokerage we have the highest sales volume per agent in the Portland Metro and Bend markets and we are home to 50 of the top 250 real estate agents in America. With over 65,000 press placements, 88 million video views in 2023 alone, and over 52 million annual visits to SothebysRealty.com, the net benefit to our clients is an international networking powerhouse that offers unmatched marketing and luxury inventory.
The luxury real estate market in Portland Oregon and surrounding areas such as Lake Oswego, West Linn, and Stafford has changed significantly in our 25+ years representing luxury buyers and sellers. We are seeing a dynamic shift to personal wellness and quality of life in this $1M and up price point.
Wellness is the new luxury. And Oregon—particularly the Portland Metro area where we work—is ideally poised for this shift.
Our access to clean air, abundant fresh water, and incredible natural beauty from the Cascade Mountains to the superb Oregon Coast creates an unmatched way of life for luxury homeowners. In turn, homeowners are creating indoor spaces that echo these wellness features such as home yoga and fitness studios and spa-like relaxation and meditation spaces. Outdoors we are seeing a rapid increase in the demand for pools, sport courts, and acreage properties with gardens.
Today’s luxury buyer is seeking:
• Their own definition of luxury living, and fortunately Oregon offers a wide range of luxury lifestyle choices
• Multi-generational living residences that accommodate additional family members
• Variety with multiple residences in various locations rather than vast single estates
• A focus on health with home amenities that directly enhance the homeowner’s mental, emotional, and physical well-being
• Sustainable outdoor living such as kitchen gardens, green spaces, and access to bodies of water such as Oswego Lake and the Willamette River for year-round recreation
The West Coast’s Key Luxury Destination
Oregon is consistently a destination for luxury buyers relocating from the Bay Area and greater California as well as other major metro areas such as Chicago, Boston, New York, Seattle, and beyond.
The Portland Metro is one of the most affordable urban areas on the West Coast with excellent schools, employment opportunities, quality of life, and year-round outdoor living thanks to our mild climate.
• Portland is listed as the #6 healthiest place to live by WalletHub and #6 on the best cities for outdoor activities by Niche
• The Portland International Airport is consistently ranked the #1 airport in the US
• Oregon’s celebrated 7 Wonders draw new residents and visitors year-round to the state’s spectacular natural beauty.
Source: Personal Wellness Becomes the Most Prioritized Luxury